COMPANY OVERVIEW
Aptimus is the Point-of-Action (POA) online advertising network that delivers results-driven advertising solutions and management technology to advertisers, Web publishers, and ad agencies across all digital media channels. Through its advanced technology, Aptimus creates richer, more relevant experiences for consumers through higher levels of interaction, engagement, creativity and permission. Aptimus is a wholly-owned subsidiary of Apollo Group, Inc.

Our proprietary optimization technology utilizes information given by each consumer to serve the most relevant and compelling ads. The result is a targeted offer for the consumer, a qualified lead for the advertiser, and a higher payout for the publisher. Our expanding network of placements consists of unique demographic channels, each supported by category-leading sites.
Our audience channels include some of the most highly valued, hard to reach consumer segments sought by advertisers, including lead sites for tech consumers, social networkers, new home owners, and many more.

NINE CHARACTERISTICS SET THE APTIMUS POA NETWORK APART:

  1. A large, active, diverse, and rapidly expanding network
  2. Unique channels that reach hard-to-find audience segments
  3. Category-leading sites that are the cornerstones of each channel
  4. Ad placements that are located in exclusive, high profile locations in areas of high interaction that reach only the engaged consumer
  5. Flexible ad formats that include full HTML creative, rich media, flash animation, and video display, in addition to full lead generation capabilities
  6. Ad formats that allow advertisers to test multiple creatives and allow publishers to easily and seamlessly incorporate placements into their Web site processes
  7. Demographic, geographic, and behavioral targeting tools to fine-tune audience segmentation
  8. Best-in-class validation tools to ensure high quality leads
  9. Performance based pricing - per lead, per interaction

For advertisers:
For advertisers, Aptimus transforms clients' ideas and creative concepts into break-through performance based ads that are delivered using rich media, flash animation, video and demo display, in addition to maintaining full lead generation capabilities. These rich media ad formats engage consumers in a compelling and unique way, allowing users to interact directly with advertisers and brands through video plays, demos, store locators, product searches, and contact information all within the ad widget. Aptimus' engaging ad formats are only displayed in targeted areas of high-user engagement throughout the Network, on sites that are most relevant for that product or service. Advertisers pay for performance, on a cost per lead, cost per interaction, or cost per click basis, as well as combinations of those models. Aptimus employs leading technology capabilities to qualify customers, validate their data and deliver their information directly to the advertiser in the most useful form available. Aptimus provides industry leading solutions for education institutions and consumer products, travel and technology companies.

For publishers:
For Web site publishers, the Aptimus Point-of-Action™ Network can generate significant revenue from non-traditional and often unmonitized locations throughout a publisher's site by promoting relevant offers from quality brands in customizable formats that complement the publisher's site and add value for its customers.

Technology:
At the heart of the Aptimus Point-of-Action™ Network is a proprietary, patent-pending technology and direct marketing process called Dynamic Response Optimization™, which automatically determines on a real-time basis the best offers to display on each publisher's Web site. This self-learning offer placement technology is designed to optimize results for Aptimus' advertisers by placing the right offers in front of the right customers, while maximizing revenues for Aptimus' Web site publishers.