IM / Communications Channel
| Description: People are becoming increasingly reliant on the Internet to facilitate communication with their friends and family. Users both enjoy, and recognize the value of online communication products and particularly instant messaging applications. Attaching your campaign to this positive online experience ensures positive brand association, and increasingly likely word of mouth advertising. | |
Technology / Early Adopters Channel
| Description: This channel consists of some of the most valuable, yet hard to reach users on the internet. Early adopters actively consume the latest products and services, but are accustomed to receiving and ignoring online advertisements. Aptimus’ Point-of-Action placements ensure that your message reaches these savvy users in a compelling and engaging manner. | |
Community Channel
| Description: Online community sites create an atmosphere where users share information about themselves, and consume information about others. If done correctly, this psychology creates an opportune moment to present a marketing message. Aptimus has deep experience in creating placements throughout this category that engage users and add value to the online experience. | |
Gaming Channel
| Description: One of the highest traffic growth areas on the internet. Gaming users are tech savvy, and highly immersed in their online experience. This heightened level of engagement, as well as the enjoyable nature of Gaming sites make this audience particularly valuable and receptive to marketing messages. | |
Interactive Entertainment Channel
| Description: The high level of engagement and interactive nature of this channel make these placements among the most responsive in the Aptimus Network. This channel consists of sites where users drive and customize their online experience. These activities, which include online tests and quizzes, allow for an enhanced level of targeting based on user supplied data and preferences. | |
Aptimus reaches a number of other valuable audiences through our Point-of-Action placements. These sites include Self Improvement, Education, Finance, Promotional, and Travel focused content destinations.