This powerful system automatically analyzes the performance of each offer across the Aptimus Network, by individual placement, using a complex set of decision criteria. Based on this analysis, it then dynamically presents a set of offers for each placement that will produce the best performance. The technology system then continually monitors the performance of offers on each placement and refines the presentation of offers on an ongoing basis to maximize results.
DRO automatically selects the best offer and creative for each placement:
This means that the best performing offers automatically get more exposure in each placement, and the lower performing offers automatically get less exposure. This technology also allows Aptimus to work with our advertisers and test out different offer formats to optimize the campaigns across our broad network of websites.
Aptimus' DRO technology has been submitted to the United States Patent and Trademark Office as part of Aptimus' innovative technology-based approach to online marketing.
Benefits of the Dynamic Response Optimization technology
- Revenues per impression increase
- Best performing offers/versions automatically get more exposure
- Lower performing offers/versions automatically get less exposure
- Offer testing & optimization accelerates
- Consumer satisfaction increases because consumer views more of the offers they want, rather than ones they don't want