Aptimus Point-of-Action™ Network Teams with Forbes.com for Transactional Advertising
San Francisco, CA -- July 2, 2007 - Aptimus, Inc. (NASDAQ: APTM) the Point-of-Action™ online advertising network today announced a strategic relationship with Forbes.com, providing lead generation and ad serving on the Forbes.com site.
The Aptimus Point-of-Action™ Network is an online advertising network that provides publishers with an incremental revenue stream through the creation of a new class of performance based advertising inventory in transactional locations throughout their site. By placing advertisements in active areas where most Web site publishers have not traditionally had advertising, the Aptimus Network is able to leverage a new and emerging class of media that engages savvy internet users who are difficult to reach. Aptimus' unique performance-based advertising network delivers qualified customer leads to companies in industries including personal electronics, communications, entertainment, education, and consumer products.
Aptimus' direct response ad placements will be presented at virtually all points of user interaction on Forbes.com, including after newsletter signup and e-mailing a story to an associate. Aptimus currently has live ad placements on Forbes.com board posting, board register, log out, and forgot your password locations.
"We are delighted with Forbes.com's decision to choose Aptimus as their Point-of-Action™ advertising network partner," said Rob Wrubel, President and CEO of Aptimus, Inc. "The Forbes.com audience is ideal for many of our leading advertising clients, who continue to look for new ways to drive consumer interaction and engagement through their online marketing campaigns."
About Aptimus, Inc.
Aptimus is the Point-of-Action™ online advertising network. The company's winning formula consists of three important and unique elements: 1) An innovative ad unit that combines the best attributes of display and direct response advertising into one compelling format that generates quality leads for advertisers while reinforcing their brand; 2) A partner network that is made up of today's most popular web destinations where ads are served exclusively into transactional locations where the audience is most engaged; and 3) A unique targeting, testing, and optimization ad serving platform that continually seeks out the best active locations where it can reach the right prospects for advertisers while, at the same time, maximize revenue for its partners. The Aptimus Network is made up of unique and targeted channels, each supported by category-leading Web sites. The platform of six channels focus on Gaming, Technology / Early Adopters, IM / Communications, Community, Interactive Entertainment, and Education / Career & Self Improvement. Aptimus' current advertisers include many of the top 500 marketers such as Procter & Gamble, Nokia, Dell, Vonage, SC Johnson and Carnival Cruises. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ GM under the symbol APTM. More information on Aptimus is available at the company's Web site at http://www.aptimus.com.
SOURCE Aptimus, Inc.
Budd Zuckerman
Genesis Select
303-415-0200
bzuckerman@genesisselect.com
MEDIA INQUIRIES:
Michael Sullivan
SVP Marketing and Media Services
Aptimus, Inc.
415-896-2123 x4214
michaels@aptimus.com