Thomas McCarty, General Manager of High Voltage Interactive Featured at Major National Conference
San Francisco, CA -- July 12, 2007 - Thomas McCarty, General Manager of High Voltage Interactive, a division of Aptimus Inc. will be featured as a presenter at the upcoming national conference on Student Recruitment, Marketing, and Retention sponsored by Noel Levitz. Scheduled to take place on Friday, July 13th from 1:30-2:30pm EST at the JW Marriott in Orlando, McCarty's break out session will take an in-depth look at how search marketing can optimize post secondary recruitment campaign efforts. The conference will host approximately 1000 post-secondary recruiting and marketing professionals.
McCarty, an accomplished 18-year veteran of the online and direct marketing world leads the High Voltage Interactive team, one of the nation's leading recruitment marketing firms, providing postsecondary institutions with strategic planning solutions that result in high-quality leads and economical enrollment costs.
Attendees will come away with valuable tips on how to effectively integrate search marketing into recruitment campaigns to optimize ROI. For highlights from the presentation, email pr@aptimus.com.
About High Voltage Interactive
High Voltage Interactive is an online marketing firm specializing in recruitment and enrollment marketing solutions for the postsecondary education marketplace. Headquartered in San Francisco, CA, High Voltage specializes in strategic planning for recruitment and enrollment marketing. They offer a complete suite of recruitment/enrollment marketing services, including media planning and buying, creative production, search engine marketing, content development, prospect communications planning, research and more. The company's performance marketing services enable its clients to increase their enrollments while reducing costs and improving their overall conversion metrics. High Voltage is a division of Aptimus, Inc. For more information, call (415) 896-2123 x 4114 or visit http://www.highvoltageinteractive.com.
About Aptimus, Inc.
Aptimus is the Point-of-Action™ online advertising network, which consists of three important and unique elements: 1) Innovative ad units that combines the best attributes of display and direct response advertising into one compelling format, generating quality leads for advertisers while reinforcing their brand; 2) A partner network of today's most popular web destinations with ads placed exclusively into transactional locations where the audience is most engaged; and 3) A unique targeting, testing, and optimization ad serving platform that continually seeks out the best active locations where it can reach the right prospects for advertisers while, at the same time, maximize revenue for its partners. The Aptimus Network is made up of unique and targeted channels, each supported by category-leading Web sites. The platform of six channels focus on Gaming, Technology / Early Adopters, IM / Communications, Community, Interactive Entertainment, and Education / Career & Self Improvement. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ GM under the symbol APTM. More information on Aptimus is available at the company's Web site at http://www.aptimus.com.
Michael Sullivan
SVP Marketing and Media Services
Aptimus, Inc.
415-896-2123 x4214
michaels@aptimus.com
Ariana Rosales Hellebuyck
Online Marketing Manager
High Voltage Interactive
A Division of Aptimus, Inc.
415-896-2123 x4114
ariana@highvoltageinteractive.com