Going Back-to-School just got a Little Easier with New Partnership

San Francisco, CA and Minneapolis, MN -- May 11, 2007 - High Voltage Interactive, a leading full service student recruitment and enrollment marketing solutions company and a division of Aptimus, Inc. (NASDAQ: APTM), today announced a new advertising and content partnership with Internet Broadcasting, the nation's largest publisher of local news online. The new partnership will give Internet Broadcasting's 15 million monthly visitors access to up-to-date, reliable education information to help working adults further their careers.

High Voltage Interactive will provide information on more than 100 accredited online and campus colleges and universities nationwide. It is the only resource of its kind to offer original articles, financial aid information, and a search tool that matches working adults with the right school, based on their needs and wants.

"Internet Broadcasting, with its national reach, gives us tremendous exposure to a huge audience in a locally relevant way, said Sarah Ovies of High Voltage Interactive, "Our partnership allows us to reach working adults looking to go back to school while solidifying High Voltage Interactives' presence in the education market."

"High Voltage Interactive provides us with compelling content aimed at our vast audience of working adults," said Clayton Rose, Internet Broadcasting's EVP of business and corporate development. "This agreement is another example of our continuing quest to offer a rich visitor experience while allowing for targeted advertising opportunities."

Working adults are increasingly filling the ranks of higher education, both through courses taken at traditional campus schools as well as via distance learning. U.S. Department of Education data reveals that 40 percent of college students are now 25 or older. Presently, approximately one-third of adults in the U.S. participate in some formal learning and by 2010, there will be about 6.5 million students over the age of 25 attending college.

About High Voltage Interactive
High Voltage Interactive is an online marketing firm specializing in recruitment and enrollment marketing solutions for the postsecondary education marketplace. Headquartered in San Francisco, CA, High Voltage specializes in strategic planning for recruitment and enrollment marketing. They offer a complete suite of recruitment/enrollment marketing services, including media planning and buying, creative production, search engine marketing, telemarketing with live call transfer, content development, prospect communications planning, research and more. The company's performance marketing services enable its clients to increase their enrollments while reducing costs and improving their overall conversion metrics. High Voltage is a division of Aptimus, Inc. For more information, call (415) 896-2123 x4114 or visit http://www.highvoltageinteractive.com.

About Aptimus, Inc.
Aptimus is a performance-based marketing company that delivers qualified customer leads for leading advertisers. Aptimus distributes and manages transactional advertising through multiple channels including the Aptimus Point-of-Action™ online advertising network. The network consists of six targeted channels that reach over ten million highly valuable and engaged consumers each month. Consumer engagement is achieved through various points of action that include download, log-in, registration, and post-video roll, through integrated advertising units, across a range of major publishers including AOL, Demand Media Group, Lycos, Cnet, Driver Guide, and PictureTrail. The company's proprietary optimization technology presents advertisers' offers on the Web sites where they reach the right consumers, automatically targeting based on prior consumer response in each location and each individual consumer's demographics. Aptimus' current advertisers include many of the top 500 marketers such as Procter & Gamble, Nokia, Dell, Vonage, University of Phoenix, Netflix, and Blackberry. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ GM under the symbol APTM. More information on Aptimus is available at the company's Web site at http://www.aptimus.com.

About Internet Broadcasting
Internet Broadcasting is the largest national platform of TV station Web sites. The company publishes more than 70 sites for America's premier broadcasters, including: Hearst-Argyle, The McGraw-Hill Companies, Post-Newsweek, NBC, Cox Television, Meredith Broadcasting, Scripps and Morgan Murphy Media. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it one of the nation's largest online news publishers. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco and Atlanta. For more information, visit http://www.ibsys.com.