Aptimus Advertiser Specifications

Campaign Requirements Summary
Your Aptimus Account Manager will happily work with you to develop, or modify, your existing creative to meet our requirements. For best results we suggest you provide us with graphic images in the following formats which we can then resize and incorporate into your campaign.

Vector images are preferred, especially for Logos (please send in .ai or .eps format)
.jpg can also be used for static images
.gif for animated images

Standard Campaign

Title (70 characters Max. with spaces)
Short Description (170 characters Max. with spaces)
Long Description (300 characters Max. with spaces)
* NOTE: Unlimited and required for education campaigns.
4 Images: 120x90, 120x60, 100x40 and 88x31 pixels (jpg or gif with a file size of 6k or less - also note that animated gifs can loop up to 3 times or 15 seconds)
1 Large image sized 560x200 max (jpg, gif, fla or swf with a file size up to 30k)
Campaign Lead Delivery Specifications (POST/GET or File) including field names and transmit values as well as delivery location
Optional confirmation email auto-responder information
Optional More Info page
Optional Terms & Conditions/Privacy page

Premium Campaign (html form wrapper & rich media)

In addition to the Standard Campaign elements, the Aptimus Network supports full html capabilities and rich media for its premium campaign presentations. This creates a completely unique user experience by positioning your campaign, including its form, along with rich media components such as store locators, video or flash files, within our exclusive Point of Action locations. Benefits include full branding, increased consumer interaction and of course our competitive pay per action pricing model.

To keep a consistent feel for your campaign across print, television and the web, the Aptimus team will work with your existing media to integrate it into the design and provide you a mock up for review.

Integration and methods for including rich media in campaigns is determined on a case by case basis, however general preferences for Aptimus are as follows:

Images

Vector or other high quality image format

Flash

For streaming videos using Flash, Aptimus will need the .FLV path (not the file itself) to the location on your server. Aptimus can then host the Flash player that plays the video being served from your site.
Non-streaming flash files can be provided in a .SWF format however the file size should be kept low to prevent load time issues.

Videos

As with flash videos, it is preferred that the client host the video and simply provide Aptimus a direct link or path to the video.

Mini-Applications (store locators, look-ups etc.)

Depending on the content and function Aptimus maybe able to host mini-applications (software and licensing permitted) however it is preferred that these be hosted by the client similar to videos.