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Standard Hosted Campaign Materials Checklist
Offer Images:
Image sizes required: 120x90, 120x60, 100x40, 88x31 (Format can be GIF, Animated GIF, or JPG)
Large Image: approx 560x250
Copy:
Offer Title: 70 Characters or less, including spaces
Offer Short Copy: 170 Characters or less, including spaces
Optional: Offer Long Copy: 300 Characters or less, including spaces
* NOTE: Unlimited and required for education campaigns.
Delivery Requirements:
If File Delivery:
File Name Needed by Client (example: aptimus_xyzuniversity_mmddyyyy)
Delivery Type: email, ftp, other
Format Needed: .txt, .xls, .csv, other
Delimiter Type: tab, comma, other
Delivery schedule: M-F, 7 days a week, other
Delivery location: list of email addresses or ftp information where files are to be delivered
Specs for the layout of the data, to include question parameters & value options
(see below for more information & examples)
Sample test file & lead in the required format
Rejection criteria
If Live Delivery:
Posting url for leads to be delivered
Delivery Method: Post or Get
Specs for the layout of the data, to include question parameters & value options
(see below for more information & examples)
Sample posting string with test lead parameters & values
Rejection criteria
If Other Delivery:
Delivery Materials will need review by Aptimus
Additional Specs Information & Examples:
For each question (or hidden questions) that we are required to collect & transmit data on, we need:
- Question - the value we display on our form
- Question Parameter - the transmit name for the question
- Question Type -text, dropdown, checkbox, or hidden
- Answers - the dropdown or text we display on our form
- Answer Values - the transmit value for the selected answer
Sample XYZ University Delivery Specs :
| Question |
Question Parameter |
Question Type |
Answers |
Answer Values |
| First Name |
First_Name |
Text box |
|
|
| Last Name |
Last_Name |
Text box |
|
|
| Email Address |
Email |
Text box |
|
|
| What is you current level of education? |
Education_level |
Drop down |
High School, GED, Some College, College Degree |
HS, GED, Some, College |
| What program are you interested in? |
Program_interest |
Drop down |
AA Business, BS Business, MBA Business |
AAB, BSB, MBAB |
| I understand I will be contacted by XYZ University |
Agree |
Drop down |
Yes, No |
1, 0 |
| Affiliate ID |
AID |
Hidden |
(hidden question) |
7812321 |
| Time/Date Stamp |
Date |
Hidden |
(hidden question) |
MM/dd/yyyy hh:mm:ss |
Sample Offer Page for XYZ University
Sample XYZ University File Delivery
Sample XYZ University Live Delivery
Posting location: http://www.xyz.com/xyzuniversity
Sample Posting string:
http://www.xyz.com/xyzuniversity?First_Name=John&Last_Name=Doe&Email=Johndoe22@yahoo.com&Education_level=Some
&Program_interest=BSB&Agree=1&AID=7812321&Date=09/01/2005%2010:18:32
For Aptimus Advertiser Use Only
©2007 All Rights Reserved
Last Updated
5/1/07
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