Your Aptimus Account Manager will happily work with you to develop, or modify, your existing creative to meet our requirements. For best results we suggest you provide us with graphic images in the following formats which we can then resize and incorporate into your campaign.

• Title (70 characters Max. with spaces)
• Short Description (170 characters Max. with spaces)
• Long Description (300 characters Max. with spaces)
• 4 Images: 120x90, 120x60, 100x40 and 88x31 pixels (jpg or gif with a file size of 6k or less - also note that animated gifs can loop up to 3 times or 15 seconds)
  • Vector images are preferred, especially for Logos (please send in .ai or .eps format)
  • .jpg can also be used for static images
  • .gif for animated images
• Campaign Landing Page URL (where to send the Consumer*)
• Implement an Aptimus Tracking Pixel
• Campaign Lead Delivery Specifications (POST/GET or File) including field names and transmit values as well as delivery location
• Optional confirmation email auto-responder information
• Optional More Info page
• Optional Terms & Conditions/Privacy page

*NOTE: We recommend your landing page form and submit button fit within a 540x500 size window for optimal viewing within the Aptimus Network.

Since Aptimus utilizes a Network of partner sites to provide you with the best traffic for your campaign, it is important that your link-out offer adhere to our business policies for optimum distribution:

• The consumer order "form" should be on the landing page
• The process should not be more than 2 pages long
• For processes more than 1 page long, no re-marketing data should be collected on the first page
• Aptimus also supports prepopulation on link-out offers so let us know if your page allows for this
• There should be no pop-ups or pop-unders
• **The order form should not break out of the frame or take over the page as this causes problems for our publishers.

For Aptimus Advertiser Use Only
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Last Updated 5/1/07