One benefit of the Aptimus ad serving platform is the ability to send basic consumer data to a client's website. This process pre-fills the client order page with information previously entered by the consumer to reduce the order barrier and increase conversion rates.

To set-up pre-population of consumer data previously collected by Aptimus, please ensure landing page(s) meet the following requirements:

• The client promotion page will need to be setup to accept data passed on the query string (HTTP GET, Name/Value pairs). Aptimus will use the client's parameter names to transfer the consumer data, however the page will need to set up to read and pre-populate the information into the registration form. Typically this is handled through server-side code.
• If you have a muliple page process, ensure the landing page forwards all Aptimus parameters (transferred on the query string) to subsequent pages.

As you see in the link above, all consumer data appended to the URL is sent to the client landing page, pre-populating client data fields. Additional consumer data can be sent via this process as well; typically full postal address is sent in addition to the information appended above.

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Last Updated 5/1/07