The Aptimus Media platform offers an exclusive Link to Sale process, where we can promote additional services and products immediately following the successful completion of the lead form. Similar to the form wrappers, these pages are custom designed based on your unique campaign needs and can include a full array of media and applications to help drive conversions for things such as downloads, product sales, or registration confirmation. Depending on the activity required, this entire process can be hosted by Aptimus or we can link out to specific locations on your site.

Ideal uses include:

• Downloads
• Product Sales
• Add-On's & Up sells
• Gather additional info
• Free Trial to Membership
• Coupons

The example below shows a campaign for Vonage where the consumer is presented with a special promotion for a phone purchase after signing up.

This process can also be used to present the consumer with an alternate campaign should they not meet all the requirements for the original campaign. In this example, the Vonage campaign was not able to accept DSL consumers. Rather than lose an interested consumer, Aptimus is able to present an alternate campaign just for DSL users.

To keep a consistent feel for your campaign across print, television and the web, the Aptimus team will work with your existing media to integrate it into the design and provide you a mock up for review.

Integration and methods for including rich media in campaigns is determined on a case by case basis, however general preferences for Aptimus are as follows:

• We recommend unique tracking links for each campaign we run with you
• In some cases, such as Product Sales or downloads, you will need to install an Aptimus Tracking Pixel to notify Aptimus of activity that results from traffic we send you.

• Vector or other high quality image format

• For streaming videos using Flash, Aptimus will need the .FLV path (not the file itself) to the location on your server. Aptimus can then host the Flash player that plays the video being served from your site.
• Non-streaming flash files can be provided in a .SWF format however the file size should be kept low to prevent load time issues.

• As with flash videos, it is preferred that the client host the video and simply provide Aptimus a direct link or path to the video.

• Depending on the content and function Aptimus maybe able to host mini-applications (software and licensing permitted) however it is preferred that these be hosted by the client similar to videos.

For Aptimus Advertiser Use Only
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Last Updated 10/1/04