Aptimus Advertiser Specifications

Aptimus Variable & Percent of Sale Tracking

Aptimus technology optimizes your offers based on consumer response, therefore in order to determine which sites are providing the best quality all of our tracking is done at the record level. This means that for our link-out offers we use a variable pixel, i.e. not a static pixel.

When Aptimus sends traffic to your site, we will append a universal identifier (uid) to your redirect URL. You will need to capture that value and use it to populate the uid value in the pixel call back to Aptimus for each successful transaction referred to you by Apimus. In addition, you will need to pass back the variable value of the transaction back to Aptimus for accounting purposes.

ATTN NEW ADVERTISERS: Please double check with your Technical group or third party tracking vendor that you can support variable or dynamic pixel calls. I.E. The Aptimus pixel is NOT static.

Aptimus Variable Pixel String:
<img src="http://actl.aptimus.com/AptiControl/Order?uid=&crid=&amt=" width="1" height="1">

Using sample values for the uid, crid and amt fields:
<img src="http://actl.aptimus.com/AptiControl/Order?uid=OE8297JKDL982102KLD&crid=ABC123&amt=15.75" width="1" height="1">

NOTE:

Aptimus pixels are case sensitive, please be sure to use the information exactly as it appears on the example strings above. For example, AptiControl not apticontrol.

Location:
The pixel needs to be put on the confirmation page or Thank You Page so that it is called only after a successful order was taken.

The pixel should only display when the confirmation page is displayed for one of the Aptimus referred customers, not every time the confirmation page displays.

Also, if the pixel is on a redirect page, the page must display long enough to fully load, so the pixel will display.

NOTE:

If your site's validations are not done in real time, please discuss options with your Aptimus Account Manager for using a delayed or bulk pixel call following your validation process.

Unique Identifier (uid) - Required
The uid is a universal identifier that allows Aptimus to optimize campaigns. The client will need to capture and store this uid value for each consumer passed to them by Aptimus so that it can be populated in the pixel call back to Aptimus for all successful orders.

The uid uses an alpha-numeric format which is case sensitive, for example: uid=1B61ABE_9FC01_D7CE50AD4_242E98F57CC.

Please note the uid value may be up to 256 characters.

Aptimus can also "mask" the uid field by calling it something else like "source_code" or "affiliateID" if that makes it easier to implement on the client site. However the value must be transmitted back to Aptimus using the parameter name of uid in order for the Aptimus systems to recognize it.

Client Reference ID (crid) - Optional
The Client Reference ID (crid) field is used to store a unique identifier such as the clients Order ID or Transaction ID. This information is then stored by Aptimus and can be used as a reference to help resolve and trouble shoot discrepancies in order counts.

Please note the crid value may be up to 256 characters.

IMPORTANT: This value must be unique for every order. Order attempts with duplicate crid values will be REJECTED by Aptimus.

NOTE:

This field is required for clients that want to be able to optimize traffic by rejecting orders (make sure this is reflected in your IO). See Order Rejections for more information.

Amount (amt)
This can either be the full amount of the sale and we'll apply our percentage, or it can be the total amount due Aptimus. For example if the amount due Aptimus for the successful transaction was $15.75, then the value passed would read: amt=15.75 . Please discuss which you will be sending (full amount of sale, or amount due to Aptimus) with your Aptimus Account Manager.

Secure Confirmation Pages:
If your confirmation page is a secure page, the pixel also needs to be secure, in order to not trigger a warning pop-up box when the user goes to the confirmation page. The only difference in the pixel is to change to "https" as shown below: <img src="https://actl.aptimus.com/AptiControl/Order?uid=UnknownValue&crid=Unique_Client_Value" width="1" height="1">

Aptimus Business Rules for Link Out Offers
Since Aptimus utilizes a variety of distribution methods to provide you with the best traffic for your campaign, it is important that your offer adhere to our business policies for optimum distribution:

The consumer order "form" should be on the landing page
The process should not be more than 2 pages long
For processes more than 1 page long, no re-marketing data should be collected on the first page
There should be no pop-ups or pop-unders
**The order form should not break out of the frame or take over the page
Aptimus can also pass back client specific campaign codes if required
We recommend that form and submit button for your landing page fit within a 540x500 window for optimal viewing within our network.

Aptimus also supports prepopulation on link-out offers so let us know if your page allows for this. See the following for more information: Advertiser Pre-population