Aptimus Advertiser Specifications

Pop-Up & Pop-Under Technical Specifications

Overview
All Aptimus Pop-Up/Under's utilize a template into which offers are dynamically served. Each template is designed to display the offers, obtain all order data and submit the order to the Aptimus server for processing. In addition, each template has full error and validation functionality to ensure quality leads are obtained.

Every template consists of an offer page, where the consumer may select one or more offers, a data page, which can be pre-populated with user information to complete the order, and a confirmation or thank-you page. The only exception to this is the Aptimus Solo template, which highlights one offer with all required data fields on one page instead of two.

While Aptimus has a variety of existing templates, we can also create a template with the specific look and feel the Partner site requires if necessary.

Implementation
The Aptimus implementation and merchandising teams will work with the Partner to determine the appropriate template/format for each placement. Note that the template and number of offers used for each location may also vary depending on the Partner's and Merchandising needs. Once this is determined, Aptimus will create the placement.

Each location on the Partner site that will utilize a pop-up/under will be provided with a unique placement so that all order activity can be tracked to its specific point of origination. In addition, Aptimus sets up the dynamic offer stream to target offers within the pop-up/under for each placement.

Once the placement has been created, Aptimus will provide the Partner with a URL, which contains the placement id (pid). The Partner will incorporate the Aptimus provided URL, into their site such that when the user performs a specific action, such as pressing submit or the back-button, the pop-up is invoked by a call to the Aptimus server.

The Partner code determines what action invokes the pop-up, including whether or not it is a pop-under or if it has a delay, as well as the size and location it displays.

Below is an example of a request for an Aptimus pop-up using JavaSript. Insert the code below into the head of the document.

<SCRIPT LANGUAGE="JavaScript">
function popupPage(left, top, width, height, center, popupurl, name)
{
   if ( center )
     {
       left = (screen.width - width) / 2;
       top = (screen.height - height) / 2;
     }

   var windowprops = "location=no,scrollbars=no,menubar=no,toolbar=no,resizable=yes" + ",left=" + left + ", top=" + top + ",width=" + width + ",height=" + height;

   popup = window.open(popupurl,name,windowprops);
}
</script>

onload="popupPage('100', '100', '600', '700', false, 'http://network.aptimus.com/AptiNet/HTTPHandlerServlet?pid=X&page=bowmain&mode=test', 'OFFERPOPUP');