Regardless of the implementation method used, it is recommended that the partner pass name value pairs of any known parameters to pre-populate the form such as &first_name=Joe. This has been found to have a very positive impact on conversion rate. The most common fields are listed below. Some of these values such as gender, age and postal_code are also used by Aptimus to improve targeting of offers.

first_name middle_initial last_name email_address address address_2 (suite or apt#) city state (two character abbreviations such as NY or WA) postal_code (5 digits) Phone 1: area_code (3 digits) phone_prefix (3 digits) phone_suffix (4 digits) Phone 2: area_code_2 (3 digits) phone_prefix_2 (3 digits) phone_suffix_2 (4 digits) Birthday: birthday_month_drop (2 digits) birthday_day_drop (2 digits) birthday_year (4 digits) gender (M/F) age (two digit age)

When passed on the URL it should look as follows:

Note: URL encoding should be used for spaces and special characters.

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Last Updated 5/1/07