Aptimus Advertiser Specifications

Aptimus Publisher FAQ's

Why use Aptimus?
What makes Aptimus technology different?
What types of distribution products does the Aptimus Network support?
How long does it take to implement?
How will Aptimus optimize my offer?
What type of reporting can I expect?
Can Aptimus support custom creative?

Q: Why use Aptimus?
A: The Aptimus Point-of-Action (POA) placement will increase your revenues by utilizing non-traditional areas of your Web site such as log in, register, join, purchase, download or anywhere your customers are active with eye catching and compelling ad-units from brand name advertisers. Easy to implement, the Aptimus POA placement presents your customers with great offers from high-quality advertisers. The Aptimus Point Of Action Network is the best way to maximize revenue on your site: flexible formats, quality offers, seamless integration and real-time reporting ensure a great experience for both you and your customers. Click here to walk through a POA example.

Q: What makes Aptimus technology different?
A: Our flexible ad-formats and state-of-the-art technology allow you to generate revenue in places you thought were not possible. Aptimus' Dynamic Response Optimization technology (DRO) automatically chooses the best offers for each placement from hundreds of industry-leading brands within the Aptimus Network all based on your sites consumer response. Turn it on and let it go - DRO does the rest.

Q: What types of distribution products does the Aptimus Network support?
A: We understand every Partner has their own specific needs and to facilitate this, Aptimus has a wide variety of products that can be used in various points of action within your site such as login, registration, download or anywhere your customers are active. Our most popular formats include the METRO, a full page interstitial designed to look just like your site or one of our iFrame products designed to fit within your site. Both our VENUE (700x500) and our ATRIUM (425x500) standard iFrame sizes are designed to fit within your pages and get maximum engagement from your sites customers.

Q: How long does it take to implement?
A: Most implementations take only a few lines of code to incorporate your customized Aptimus placement within your site. Since Aptimus hosts the entire lead generation process we do all the heavy lifting including campaign creation, design and testing, validations and lead delivery for the advertiser so you don’t have to.

Aptimus can typically provide you with your customized integration link within just a day or two of signing the contract. The link will look something like the following and open a page when you click on it (however this is just for demonstration purposes so no page will open here):

http://network.aptimus.com/AptiNet/HTTPHandlerServlet?pid=3FFAC86F0A21A2C2

Q: How will Aptimus optimize my placements?
A: Your Aptimus Account Manager will work with you to analyze the response and traffic for your placements. Depending on their findings they may further breakout your placements and isolate certain paths based on demographics or content. In addition, they may test variations in messaging and setup by designating a portion of your traffic through a certain flows to test for ways to increase your eCPM.

Q: What type of reporting can I expect?
A: Every partner receives a logon and password to access our secure, web-based reporting, which details your placements activity and earnings. Our powerful reporting is easy to use and is continually updated to give you accurate data in real-time.

Q: Can Aptimus support custom creative?
A: Yes. We are always happy to work with you on a creative solution for your marketing needs.